Advertising on skratchworx

Over the last 3 years, skratchworx has grown from a rep-free hobbyist site to one of the primary resources for news and reviews for scratch DJs. So wide is the appeal of what we do that it's crossing over into other genres as well. We always post the latest news from the source rather than internet rumour and have broken many world exclusives from Vestax, Numark, Pioneer and Denon to name but a few. Our reviews are widely regarded as the best on the internet and in print - a reputation based on in-depth detail, knowledge and importantly independence. When people search the net for information or reviews of top DJ product, you should always find skratchworx somewhere on the first page of Google.

Skratchworx is an unqualified success, emerging as one of the best websites for DJ news and reviews and has established itself as the site of choice for hundreds of thousands who seek a entertaining and unbiased view on DJ gear and culture. But like any successful concern, it needs revenue to survive. And this is where you can help.

Why you should advertise

Advertising on skratchworx will give you some serious global coverage. Despite running on an extremely limited budget, skratchworx now gets over 120,000 unique hits each month and that's growing at 10% each month as well.

With a basic split of 55/45% between US and Europe, skratchworx reaches every corner of the planet meaning maximum brand awareness to the DJ scene. And the response is instant - your new products get into people's heads as soon as you want it to - thousands of times every day.

Ultimately, supporting skratchworx shows the readership that you care for what we're doing here and will make them see you in a positive light.

So what's available?

As with any website, there's lots of opportunities:

Banners - a shared space across the top of every page
Half banners - currently occupying the right hand column and at the bottom of reviews - good for "buy now" links
Sponsored links - more wallet friendly single text links

Home Page - For the ultimate in coverage, half of the homepage is available. Like magazines, this is prime advertising space and is charged accordingly.

Advertorials - why not place your own story within the news pages? Written by you, it'll appear like any other news story and can be commented on by the entire readership of skratchworx. This might not be an advert, it could be anything you want - within reason of course.

Sponsorship

Do you really love what skratchworx does and want to show some very serious support? We'd like to work with like minded people and companies to help develop skratchworx and create a mutually beneficial relationship that will help skratchworx achieve its goals and make the DJ scene a better place.

The source of sponsorship doesn't have to come from within the DJ scene. Indeed outside sponsorship is welcome, as long as your desire is to show commitment to developing the DJ scene.

Skratchworx has some exciting opportunities for sponsors. Aside from your organisation getting serious exposure on skratchworx, every piece of media produced will prominently carry your name. This means every movie we make that gets seen by hundreds of thousands of people on skratchworx, Google Video, Youtube etc will show that you support the DJ scene.

Who should advertise?

Seeing as skratchworx is a DJ related site, the obvious people are manufacturers and dealers. But anyone with products or services that might be of interest should consider taking out some sort of space. Record stores, labels, artists, events etc can all make good use of the space, as can clothing, gadgets, luggage... if a DJ wants it, advertise it.

So how much will it cost?

A lot less than you might think, and considerably cheaper than magazines with a infinitely greater coverage. You can take out anything in 1, 3, 6 and 12 month packages and in any mixture you want. Ads can also be weighted to give greater coverage than others. Pretty much anything can be catered for.

There are certain technical limitations on what can be placed and maybe some additional coding needed but skratchworx can show any format you want. Once accounts are set up, you can choose to receive a weekly email on how your ad is performing and will also receive notification of an ad finishing its run.

Support skratchworx!

The last 3 years has seen huge amounts of personal time and cash sunk into making skratchworx what it is today. But now we need your help to keep it going and turn it into an even better resource for DJs all over the world.

If you're interested, and let's work out a deal that suits us both.

Thanks for your support - every ad counts in keeping skratchworx alive.