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The deX-Factor?
The deX-Factor?
Posted by Gizmo on January 25, 2012 :

simon cowell x-factor DJs

I know I have a heap of NAMM stuff to get through, but taxes come first. This story however is just too hot to miss. You know that Simon Cowell? Well he's decided to turn his attention from singers, acrobats and dancing dogs and try to find the next logical star. Yes, he's on the lookout for DJs. God help us.

MusicWeek broke this, but the site is running oh so slowly right now. So here's the story:
Simon Cowell’s Syco Entertainment has unveiled the format of an all-new show: a live, international contest to "find the world’s greatest DJs".

The new format of the still-unnamed show has already been developed. It will be co-produced by Syco and Overbrook.

According to a statement from the joint partners, it "will capture the incredible rise of the DJ phenomena". It has been in development for over a year - with a broadcast partner in both the US and the UK due to be announced shortly.

Simon Cowell said: “We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners. DJ’s are the new rock stars, it feels like the right time to make this show.”

“This show will comb the world to find a new breed of talent," said Jada Pinkett-Smith, " I am happy to be creating it alongside Simon Cowell, the Sony team, and my partner Miguel Melendez, on behalf of the Overbrook family.

"We are thrilled to be working with Simon Cowell and our partners at Overbrook on what we know will be a tremendously successful global format," said Andrea Wong, President of International Production for Sony Pictures Television.

Simon Cowell has clearly seen "Master of the Mix" and wants a slice. I'm going to go there - I'm going to do it... it's the decks factor. I wonder who the judges will be? And the format? Are we talking turntables? Controllers? Will they make EDM DJs scratch? Turntablists do 5 minute trance blends? Will there be dancers? Emcees? So many questions, and the potential answers make me wince - my sphincter literally contracts at the thought of having to endure the transformation of our scene into some sort of public circus.

I've had a bee in my bonnet about Hip Hop DJs being little more than props for rappers in the videos and on stage these days, which is annoying considering that DJs invented Hip Hop. Perhaps one silver lining of this could be the emergence of the DJs from the shadows into centre stage. It'll be interesting to see what the prize will be and just if someone can become a superstar DJ overnight. There's also the question of how the public will be kept informed of their progress once they win too. It's not like they can release a Christmas single, unless of course they're looking for more of a personality who can spin a bit but is all image and persona.

Forgive my scepticism, but I have serious reservations about this working with any level of credibility. DJs make their names doing sets longer than a few minutes at a time. Certainly in Europe, the DJ scene is more EDM based and by definition isn't going to fit into bite sized chunks. Way too many variables. But what do you think? I can't get Masters of the Mix over here. Does it work? Do you think Cowell can bring something to the scene? A branded MIDI Cowelltroller?

NOTE: No further comments are being accepted.
25 comments to this story

On January 25, 2012, Edgarz said this:
Excuse my profanity here, but I think he should just fuck off, stop trying to make as much money as he can off any creative scene he can possible and do something NEW.

It's not as if we haven't already got enough MIDI kiddies running around thinking that they are the best DJs going...

On January 25, 2012, AENSLAED said this:

Well, I guess that awesomeness and being spectacular are things that will be demanded of the contestants, also being able to manage many different styles for spinning, as they will try to appeal a wide audience. Simon will go huge on this, I don't think he will make it a small show.
Maybe something like what DJs do on the teaser or promo videos? Samples, loops, scratching, clever track arranging and lots of stage presence.
Maybe they would also make parties where regular blokes can attend to and judge them on how they perform on your regular DJ situation.

I can already see queues of kiddies going for blocks just to get a chance on the big spot. I have no idea for the "Master of the Mix" show is, but if this new Simon's show is happening, I just hope they get it right, that it's about the music, showcasing different techniques, conveying a message, and representing the scene with pride, and not showing off and playing the latest Guetta's and Gaga's choons on their corresponding Dubstep version...

On January 25, 2012, DJ Sureshot said this:
it "will capture the incredible rise of the DJ phenomena

Read more:

What?? has he been living under a rock? the DJ scene has been alive for years, he's just now picking up on it? If he means incredible rise of button pushing and auto sync, then yeah I guess, but c'mon that staement is a slap in the face of us DJ's who have been doing this for years. He better have real DJ's judging this so called tallent.

On January 25, 2012, lupzdut said this:
No good can come of this. Mark my words.

On January 25, 2012, Gavin Varitech said this:
I hope Jazzy Jeff says NO if they ask him to judge.

Not that I think they would ask him anyways. I'm pretty sure the judges are going to be Paul Okenfold, DJ Skirbble, and some other hack to round it out (almost definitely a female "celebrity DJ"blink1.gif. Or something to that effect anyways.

On January 25, 2012, Jack said this:
Where's SOPA when you actually need them.

On January 25, 2012, Edgarz said this:
Jack, definitely nailed it on the head. What's everyone going to do when they gotta buy music!? amazed.gif

On January 25, 2012, youcantsingalong said this:
disappointed. when i read "the dex factor," i anticipated this article to be 'bout something else.

On January 25, 2012, and_leite said this:
Nobody is safe nowadays. Get your kids and run for your life.

On January 25, 2012, Mr Brown said this:
couldn't care less about this, it'll just cause mass debate, bitching and moaning "he shouldn't be there, he should have been eliminated" blah blah fucking blah.

Cowell is a top class prick no doubt but he knows what sells and just uses whatever is "hot" at the time to line his already overflowing pockets (rich peoples greed is something i've never understood). The people watching & buying this tripe are the ones to blame, if everybody turned off their TV and said "no, actually this is shit, i'm gonna have my own opinion on what I like" then things would change.... but that aint gonna happen.

On January 25, 2012, jprime said this:
Once I put on a Simon Cowell show and I was instantly admired by all my friends. My neighbor, a very well off doctor/astronaut heard the show playing from my house and instantly cured all forms of cancer and took my family for a trip through space.

On January 26, 2012, LKJ said this:
One hell of a music copyright mess per episode.

On January 26, 2012, Pedro Pulido said this:
wow... a new David Guetta will be born!! i'm so happy!!!

On January 26, 2012, WhiteWulfe said this:
Please.. please say this is an ill-timed joke. And a horribly concocted one at that. Making someone into a superstar DJ through a television show?

I'm at a total loss of words as to just how horrid an idea this is, especially since there's absolutely no way to quantify how one style of dj (say, gabber) could fairly compete against another (say psy-goa trance).

On January 26, 2012, zykill said this:
I can see Filespnr taking the role of the Hoff in this format (telling people "Naw your not suited being a CunTROLLerist"blink1.gif

On January 26, 2012, D.J. Pegasus said this:
One good thing about this is that it will hopefully act as a magnet for the fame-seekers, keeping them away from the real DJ jobs so the rest of us can focus on them. cool.gif

On January 26, 2012, Loudist said this:
Kill him.

Kill him NOW.

On January 26, 2012, Jam Burglar said this:
I hope there's a fashion segment where DJs get judged on their clothing, matching gear, and hair. This is the future of DJing. If you're not with this you will be left behind like a dinosaur holding your controller out in the rain in your Hawaiian shirt. People are afraid of change but life moves pretty fast and if you're not well dressed then life will pass you by.

On January 26, 2012, DJ Sinik said this:
One "good" thing about this cheesy idea will be the increased profit margins of DJ equipment manufacturers from the influx of new "DJs"

Cue lots of spotty rich hipster kids with stupid gelled haircuts, trying to 'make it' by playing asinine pop songs live on telly. I am already cringing...

On January 26, 2012, Dj L-Biz said this:
He's already won because we are all talking about it :-(

bonus points though if you look dress like your poineer ergo!!

On January 26, 2012, sm.ghanem said this:
I won't be watching so I don't give a toss what Cowell does. Other DJs can do their thing, and I'll do mine. Problem solved

On January 26, 2012, AENSLAED said this:
@Jam Burglar - curious thing that your last comments around here have been about fashion... I assume you have been utterly sarcastic all this time... or is it just that now is about looks rather than actual skills and music?

On January 28, 2012, tony said this:
Oh no this will result in loads more kids wanting to dj for fuck all money and lots of dance mixes of westlife!

On January 30, 2012, littlebird said this:
Judges will be Radio 1! This is just abusive to actual DJ's!

On February 17, 2012, Dj Rufio said this:
The sad part about this post, is that I'm actually part of the company who's helping fund this show. The worst part is where the hell did Simon Cockwell decide that he knows a damn lick about djing and judging people for the events and contests? Who the hell are gonna be on the panels?

And this is a big F U, to the DMC. I mean what the hell do we even have the DMC for if this plonker is gonna get on the mic and start making bets about who's "the best dj". He seriously does need to fuck off, go make money offa more little kids or something, leave our creative world alone

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