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Sample the new NI Teaser video
Sample the new NI Teaser video
Posted by Gizmo on January 17, 2012 :



Considering that Native Instruments don't do trade shows anymore, they're certainly hogging the limelight right now. First it was the teaser image for their new small format controller and now it's a video which appears to give a lot away but still has me pondering many things.

I'm sure you've all seen it, but I just wanted to post this up before I flew out to NAMM. I'll carry on frame by framing the video while flying to see what I can see and add to this post when I land.

In my absence, feel free to add your own thoughts. It looks complex, but I believe the full picture is there if we look hard enough.


NOTE: No further comments are being accepted.
22 comments to this story

{subject}
On January 17, 2012, deepz said this:
isn't it funny? all manufacturers go to the direction of "pushing buttons" to dj but then again all feature a turntable in their promo videos. whats the point????

{subject}
On January 17, 2012, HK said this:
We can be confident that this is not a Bitwig controller.

{subject}
On January 17, 2012, MJ said this:
quote:
"isn't it funny? all manufacturers go to the direction of "pushing buttons" to dj but then again all feature a turntable in their promo videos. whats the point????

Read more: http://www.skratchworx.com/newspage.php?fn_mode=comments&fn_id=1883#ixzz1jiFMyQj9"


I guess it's like when they advertise the new eat-this-and-become-a-top-model breakfast cereal, usually in the tv ad the breakfast table is always full of beatiful fruits and milk... they know the cereal alone will never be enough blink1.gif

{subject}
On January 17, 2012, master blaster said this:
"isn't it funny? all manufacturers go to the direction of "pushing buttons" to dj but then again all feature a turntable in their promo videos. whats the point????"

...cause no one wants to be called a BJ (button jockey)

haha

{subject}
On January 17, 2012, lethal_p said this:
quote:
"all feature a turntable in their promo videos. whats the point?"

I guess 'the point' here is to show our mystery man using the TT and backspinning the samples he's cueing up with the new gizmo?

{subject}
On January 17, 2012, KLH said this:
Ahhh that imaginary line between DJing and production is getting thinner all the time.

-KLH

{subject}
On January 17, 2012, sinjintek said this:
quote:
"all manufacturers go to the direction of "pushing buttons" to dj but then again all feature a turntable in their promo videos. whats the point????"


WOW, seriously!? i take it you fail to realize that Native Instruments is first and foremost a SOFTWARE DEVELOPER whose primary product is DJ SOFTWARE: TRAKTOR. ...and if you hadn't yet realized, Traktor was already known to feature the most accurate timecode vinyl on the market ...yet, they still continue to improve upon this and just released a mk2 version.

with all this being said, NI can hardly be called a "manufacturer" beyond the creation of hardware to accompany their own software... and since they don't manufacture audio products like TURNTABLES, it would make sense that all their products are MIDI DEVICES (to work with software, remember?).

i know you're probably patting yourself on the back thinking you've said some wise sh*t, but really you just said some dumb sh*t.

{subject}
On January 17, 2012, Crazy Fluke said this:
"Sample the new NI Taser video"

theres me thinking NI have developed a non-lethal weapon to scare the VDJ fanboys bigsmile.gif

I can't wait to see this new unit in action - I think its great to see DJing evolve from simple beatmatching to the almost limitless possibilities that now exist for making each DJ sound unique - its a whole different ball game now, evolve or die as they say

@deepz - its called Traktor Scratch its a current NI product

{subject}
On January 17, 2012, DJ Sureshot said this:
quote:
" he's cueing up with the new gizmo"

The new Gizmo? I like the old Gizmo, Giz say it aint so!

{subject}
On January 17, 2012, djerikt said this:
i think this product rocks, can't wait to get it in action. i feel that the holy grail for my sets is something similar to live arranging. Tracks like Boogie Pimps - "Salt Shaker", or Groovestylers - "We Are Family" or Aaron LaCrate - "Say Na" should be able to be performed live without much preparation.

{subject}
On January 17, 2012, ObviousAlias said this:
The reason for showing the turntable, and the backspin in particular, is because this new iteration of the sample decks is a direct competitor to how Serato has The Bridge, which allows you to beatmatch your ableton project to Serato, but The Bridge does not allow backspins or scratching, whereas this Traktor update clearly allows forward and reverse control of the sample decks via timecode. There is more going on in this video than just a new controller; this will be a major update to the Traktor software as well.

{subject}
On January 17, 2012, Doubledutchdj said this:
Finally, a tease promo correctly guessed….. for once!
Where's all the people who joined the Bitwig imaginary (coloured) dots then?!

Looks like one individual slot can access 4 samples per a page, but like the APC you can see the 4*4 grid can be moved up and down controlled via the single encoder next to the LED display. The fact you can call up to 16 scenes/stems per a page at a touch of a button is pretty sweet. This is live remixers heaven made dj friendly without all The Bridge faff of having to run a full on DAW and DVS "and" middleware all at once.

I can't see any Loop recorder/player features, guess a foot pedal jack input is wishful thinking. Fingers crossed for live sampling improvements in this new sample deck workflow, with Traktors post fade sampling, this thing could be a looping turntablist musicians best friend!

It's clearly one controller per a sample deck, considering most users will probably want two, it would be an epic shame if NI were to tight to add some link up feature to save on precious USB ports.

The YouTube blurb tells of a new version of Traktor, now I'm intrigued at what will be the upgrade path, will the software features be available for everyone or just for owners of this new controller?

@ObviousAlias - good point in regards to The Bridge but on the Traktor side of things I'm pretty sure you can already scratch sample decks.

@deepz - simply so people like you can make brilliantly insightful comments.





{subject}
On January 17, 2012, Obvious Alias said this:
@DoubleDutchDJ - I use Traktor, but don't use vinyl control with sample decks, so I have never tried.

I think this software update will be the real big news once people get over the RGB LED pads of the new controller (NI are masters of the teaser vid, no doubt about that). In fact, for someone who is fairly good at mapping and is already using Maschine (or similar pad controller device) to control Traktor, it probably isn't too tough to recreate the mapping of the new controller to whatever you already have (minus the cool multi-colored LED light up pads, of course). I am also curious about the upgrade path, and suspect that the price for existing TSP2 users will be in the $80 range (the price to upgrade to TSP2 from the previous version).

{subject}
On January 18, 2012, serkan said this:
@ sinjintek

Wow! Seriously? :D
You do know that Traktor is a nothing-departement of NI compared to their producer software?

@ OviousAlais

Thank you soooo much smile.gif
When I watched the teaser I was all like "So what? NI managed to copy The Bridge". But when when that guy made that backspin I got the whole point of the clip and was really blown away. NI stepped up the game smile.gif

@ Gizmo

NI will do video? Now I can see why Serato gave priority to Video support in ITCH smile.gif haha

@ all

NI not being at a single trade show but showing their new products with NAMM, BPM, Musikmesse is just lame!
What do you think.
I mean, yes I get the point of trying to take some of the big hype in the business. But I think this is not how a music company should behave. All the other developers and manufactures fly all around the world and pay an awful lot of money to get in touch with their customers and all NI is doing is just throwing money at some artists to make another teaser video. Sounds unfair to me.

{subject}
On January 18, 2012, Carmai said this:
"NI not being at a single trade show but showing their new products with NAMM, BPM, Musikmesse is just lame!
What do you think.
I mean, yes I get the point of trying to take some of the big hype in the business. But I think this is not how a music company should behave. All the other developers and manufactures fly all around the world and pay an awful lot of money to get in touch with their customers and all NI is doing is just throwing money at some artists to make another teaser video. Sounds unfair to me."


Nope! It's actually brilliant. That's exactly what Apple did. Now NI is not tie up to Trade Shows schedules and they are free to follow their own datelines.

{subject}
On January 18, 2012, LKJ said this:
Simply put...

Looks interesting, but prolly not marketed to a DJ like me.

Keep innovating, NI smile.gif

{subject}
On January 18, 2012, Serjoka said this:
I think it's gonna be a controller for the sample decks, as well as rhe X1 is the controller for the main decks.

The button color variation may depend on sample type, and it will have knobs to control each sample slot volume and a master volume fader.

Just my thought....

{subject}
On January 18, 2012, stereoman said this:
You can scratch NOW with samples (with single samples or with all samples - it depend how it is mapped). This feaure is available in Traktor 2.0.3, but only for MIDI controllers. I have mapped this feature and I use it blink1.gif

Problem is that newer version do not contain this feature (only 2.0.3)

{subject}
On January 19, 2012, freshfluke said this:
@ serkan who wrote:

"You do know that Traktor is a nothing-departement of NI compared to their producer software?"

you DO know that this was pretty true around ten years ago and now tables have turned dramatically?! traktor sells like sliced bread.

{subject}
On January 22, 2012, mart21har said this:
http://www.youtube.com/watch?feature=player_embedded&v=9JiugHfJCi8 It's made official. Traktor Kontrol F1 bigsmile.gifbigsmile.gifbigsmile.gifbigsmile.gif

{subject}
On January 22, 2012, WhiteWulfe said this:
Wow... just, wow... That's gorgeous. And quite possibly one of the tools I'm looking for!

{subject}
On January 23, 2012, GroovinDJ said this:
Looks like NI have properly implemented what the Ableton/Serato Bridge was supposed to be...

Methinks I could be changing my DJ software very soon.







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