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VCI and ITCH - juggletastic action from Remix Hotel
Posted by Gizmo on August 26, 2008



While I wait and wait and wait for Vestax to drop a VCI-300 off on my doorstep, drool over this clip featuring the ever present Sam Gribben from Serato, and Deeznotes (hey Deez! ) showing just what the VCI/ITCH combo can do. I think I let a little bit of wee go.

As ever, I reserve full judgement until I get to break one into little pieces put it through the skratchworx review blender, but just looking at the ease in which it's being juggled, I'd say the controller market just got a little better and Serato and Vestax just got a whole lot richer.

And check Jay O's clip from the Remix floor as well:


So Chuck - where's mine?

51 comments to this story

On August 26, 2008, BigBopper commented...
Just an FYI....
This is from Remix Hotel NY not the DJ Expo. I'm sure in the weeks in between Itch is even better than the video shows.

On August 26, 2008, Gizmo commented...
Ooops. Fixed. I got it right later though. Thanks BP.

On August 26, 2008, PowerOnPlay.com commented...
Itch looks very nice. But where is the effects. At least an echo out.

However, I love that the loops are tied to the Hot Cues. Another feature that is missing in Serato is the ability (buttons) to divide or multiply the loop by 2.

Question: When the track is paused and you hit a Hot Cue, will the music start playing?

On August 26, 2008, Peter commented...
Nice rendition of da original DJ Shortkut's juggle lol! I want a VCI now!! :x:

On August 26, 2008, Gyro commented...
Wanted an NS7 so bad but now that I see what you can do with non-motorised wheel...might change my mind hehe

On August 26, 2008, coolout commented...
Is it just me or does juggling with a midi controller seem kinda stupid?

You could just use the hot cues/loops, add a little bit of cuts and it would probably sound tighter.

I thought the whole purpose of juggling was to make up for the fact that you couldn't loop or chop up vinyl any other way...just like playing two copies of the same record to create a flange effect.

On August 26, 2008, INDEEP commented...
seratoīs lame anyway....who wantīs a such stable and outdated software.....nobody will even talk about serato in ten years anymore.


untill then :x:

On August 26, 2008, carrots commented...
quote:
"seratoīs lame anyway....who wantīs a such stable and outdated software.....nobody will even talk about serato in ten years anymore."

Yeah like nobody talks about Technics,CDJs and other older outdated yet simple industry standards. You're deluded.

On August 26, 2008, Status commented...
I never ever comment on this site, but I've now seen the most ignorant statement ever online, this award goes to INDEEP who obviously has been misinformed about every single DJ in every major city who gigs every week which probably total to the million hours in gig time logged when you combine them. Nobody will be talking about this thing in about 10 hours.

"seratoīs lame anyway....who wantīs a such stable and outdated software.....nobody will even talk about serato in ten years anymore."

You're right nobody wants it, what have we all been thinking!

On August 27, 2008, indeep commented...
i allways wonder why the serato fanboys got so mad when somebody tells them the truth about "their" product...you paid 500-600 bucks for a crappy usb 1.1 soundcard - the software is actually free isnīt it - i would also be angry like you are for sure......GO CHECK OUT MIXVIBES CROSS DEMO (now online) then we can speak again!

www.mixvibes.com

On August 27, 2008, dan commented...
hmmm idont get it, what proves the video what cannot be done with any other software (e.g torq and the exponent or the vestax vci and virtual dj or something)....

On August 27, 2008, The Axledental DJ commented...
I almost aught one for $750 (or was it $799) at the A/C DJ Expo! When you get your hands on one, thats the BEST way to decide if you'll love it. I Loved it!

On August 27, 2008, DNizzle commented...
Yoyoyo we need peace on the streets boys .It doesn't have enough knobs and buttons for me though .

On August 27, 2008, arkei commented...
@Status
In 10 years, good Hip-Hop-DJs with a Vinyl-Turntablism background like J-Rocc, Melo-D etc., will still be better than the majority of sheeple-djs, who are claiming nowadays, that the new devices are pushing forward the dj-scene. It should be time for a new name for those cats. I don't want to insult nobody. To me it's just too obvious, when I go to clubs (you decipher right away, who's a real dj and who's not). New technoglogy is quite a ying-yang thing. It can be good for a skilled person, but it can hide a suckers weaknesses. And since dj-ing is like skateboarding once was (super-trendy), you see a lot of suckers jumping on the bandwagon. Then there's the iPod-Battles etc...but we all know what happens with trends.

On August 27, 2008, elgee commented...
serato is way better and more stable than any mixvibe product you idiot, lol

On August 27, 2008, Gizmo commented...
quote:
"seratoīs lame anyway....who wantīs a such stable and outdated software....."

That's down to personal opinion more than anything. And as for who wants it? I'd say that the market share, VIP users and massive community speaks for itself. Outdated? One man's outdated is another man's rock solid dependability, free from bells and whistles that put huge load on the processor and have the potential to crash. It depends entirely on your needs.

quote:
"nobody will even talk about serato in ten years anymore."

I can't help but think that you made that comment just to piss people off. Surely you don't really believe that? How do you come to this conclusion?

On August 27, 2008, Deft commented...
I have to say I really like the look of ITCH, because I have a lot of confidence in Serato and the software they develop.
However, maybe I'm a bit of a snob - but I'd rather use my own sound card for audio output than use one of their hardware controllers with audio interface built in.
I'm happy to have a controller act as a fully supported piece of kit / dongle, but it would be really nice to be able to route the master output through any CoreAudio or ASIO device.

On August 27, 2008, run commented...
quote:
--------------------------------------------------------------------------------
"nobody will even talk about serato in ten years anymore."
--------------------------------------------------------------------------------


psh, try five years. industry leading djs, like dj khaled and lil wayne, are already moving on to better stuff, like new things called synthasizers.

On August 27, 2008, Gizmo commented...
quote:
"psh, try five years. industry leading djs, like dj khaled and lil wayne, are already moving on to better stuff, like new things called synthasizers."


Just when I thought the Serato comment couldn't be topped. I still wonder if some of these are being dropped by wind-up merchants just to get a response.

On August 27, 2008, Gyro commented...
Yeah...Trolls...

On August 27, 2008, polocorp commented...
As a MixVibes rep, i want to say I'm not down with the comments of inDEEP. Thanks for the support, but this is not doing any good to MixVibes on the contrary. In general MV does not condone any childish, biased or provocative attitude. We do our best to learn from competitors and improve pour products to satisfy the most demanding professional DJs.

However, my first reaction after watching the 2 videos is the same as coolout's. Is the VCI-300 an appealing product to beat jugglers ? :push: I wouldn't think so. A real Scratcher stay's true to his SL-1200s. I must admit scratching and juggling does validate the quality of a DJ device, at leat in terms of latency and response... but how about some FX, sampling, beatbreaker... basically more of the stuff MIDI/ableton style Djs tend to mess with ?

On August 27, 2008, Gizmo commented...
To me, the VCI-300 sits slightly away from the regular controller market. While the 100, RMX, Total Control and BCDs of this world are designed to work with a variety of MIDI based software, the VCI-300 is designed to work specifically with ITCH. Its optimised hardware keys directly into ITCH's brain and avoids the whole often painful process of making hardware X work with software Y.

Who says it's the law that scratchers and jugglers must rock 1200s? Perhaps it's just because you couldn't do it effectively until the right technology came along. Deeznotes looked to be having a heap of fun in the video, and the comments heard on Jayo's clip show that people are really digging the combo.

On August 27, 2008, Kirk commented...
i think there is a title that this breed of music manipulators is using. it's called 'controllerism'. in many ways, this is emulation and won't do exactly what an analog turntable does. it can't, and cd's didn't exactly either. it won't necessarily be as impressive in certain ways. on the other hand, it gives some pretty interesting options for production and portability. so, maybe we should skip the elititism and enjoy this push in technology. of course the best turntabilists won't be jumping ship likely. they have years of turntable experience. it's impressive, marketable, time proven, and a developed skill. so why would they? in the meantime, for the casual bedroom dj who gets hired to do his friends weddings, house parties, etc. this might be a cool investment. and thus, i will consider purchasing one if the reviews are favourable.

On August 27, 2008, born & raised on 1200's commented...
I tried it and instantly loved it.

I've used 1200s since the 80s. Pioneer Cdj-1000s were added around 2001. Never fell for the hype of the spinning decks because the Pioneer simply worked well. The VCI-300 simply works and to say I was surprised at its effectiveness would be an understatement.

I walked pass it a few times because watching someone simply beatmatch and do loops didn't impress me one bit. It wasn't until I actually laid hands on it and scratched & juggled on it, was I impressed.

Would it be the first tool that I picked for juggling? No, but i'm able to juggle on it if I choose to and the fact that I could show up to a gig with just a backpack on and rock a party, greatly interests me.

On August 27, 2008, indeed commented...
you know i startet makeing beatz almost 20 years ago! i used notator on an atari st and a casio fz-1 wich both where standarts at this time! notator from back in the atari days really has NOTHING to do with logic today!

serato is a software and software standarts change by the time nad yes mixvibes imvho is as stable and solid as serato!

talking about being childish, did i call anyone in here an IDIOT, Gizmo?!!!!! think about it!

On August 27, 2008, Gizmo commented...
I can now understand why you might think that, but I feel it won't be the case. Scratch Live has become a software standard, much like Word, Photoshop, Quark Express etc. They established themselves early on and have stayed up at teh top ever since.

Serato build their software to be rock solid and reliable - something that's vitally important for any software. And don't think for a minute that Serato don't have a long roadmap laid out for at least the next 5 years that'll see any new features added, but only if it adds real value and doesn't compromise the product.

This is where Scratch Live excels - it remains the most reliable DVS solution in the market, and when so many DJs now use it to earn a living, that is far and away the most important factor.

On August 27, 2008, Maskrider commented...
I'll wait for your review on this one Giz.

On August 28, 2008, Dan commented...
The fact what i dont like about the whole serato attitude is its closed source character, they dont give ashit about stadards in the industry like midi, core audio, asio etc but they want to be the standard. microsoft leanred it the hard way with its office open document standard, which was a total mess and has been rejected from the din institution first. rane promised the would deliver core audio driver and asio for the sl-1, they came up with a messy asio driver and no core audio driver. why? because hey dont give a shit whilst developing and only caring about their own thing, not on the industry they might affect. if you go into a new market like IT or digital music, you should at least respect some given rules in this sector... I dont like microsoft and its character, i use linux and osx for djing, i dont like word, i use openoffice instead, i use logic, because there is no alternative which is good enough. the sad thing is that serato is a small company that really has the option to do things different, especially with their market share, but their character is more capital driven than any of the big guys.....

On August 28, 2008, indeep commented...
wise words dan!

so letīs talk about serato:

-stable, standart, established

what about the things serato isnīt good for:

-slow drags, fast backspins - serato often missen the tiny movements

-sl1 usb 1.1 wich works on notebooks from the 90īs but we are 2008 now! the reason that that works on near anything will not matter in a time since cpu power and ram allways gettin better, faster, higher!

-you have to use the sl1 to use serato, this box is not a good audio interface and when laptop switch to usb 3.0 or whatever comes next nobody will give a sh*t about the sl1 but they will get mad about not being able to use a box of their own choice!


so letīs say serato comes up with a firewire interface and implements efx or vstīs a sampler (serato user are crying for a sampler for years now! if all that happends i will become a true serato user :love :love: :

On August 28, 2008, RodrigoSM.br commented...
Here's a wild idea - why don't we all discuss the VCI 300 and ITCH for a second?

On August 28, 2008, SpAzZ commented...
I can't wait to test drive one. This could be a good pickup for Mob DJs.

On August 28, 2008, tim tempest commented...
I used this for half an hour last week.
I didnt know anything about it before hand but within a few minutes I was able to get it all up and running as i wanted. Best thing: I didnt touch the laptop at all. I was able to load up or search for the tracks I wanted easily from the unit itself. I have a pair of iCDXs at the moment and felt right at home with the feel of these.
The price is great too. Controller, software, sound card, nice and easy to plug in at a club. Solid feel. Sexy as hell in black too. Ĩ80,000 is a great price. Dont need to buy any other bits. Good package. Am looking forward to the review from Giz.

Nice to hear Art of Noise again :-)
I'll be having another look asap. My iCDXs might be shown the door.

tim - japan

On August 28, 2008, tim tempest commented...
oh.. and track artwork too !

Much more like flipping thru records.

On August 28, 2008, Red rooster commented...
looks to cramped.



butcherd the routine btw

On August 28, 2008, DaCaveDwella commented...
I've been waitin for the vci-300 to drop...can't wait to have one in my backpack for small gigs or havin fun...I can say that I started arkiving vinyl about 2 years before final scratch dropped on the scene...I was fo sure down with the digital era...I have since tried out many different setups from different companies (not going to say what companies...as I see alot of haters on this forum)...by far, & by far, & by far ahead...I am top notch happy with SERATO & couldn't ask for or need anything more extra from the current software setup...as far as stability, company support, reliable hardware...I still could not ask for more...

SERATO - thank you for making me a happy old school deejay

On August 29, 2008, joe commented...
I downloaded and installed the itch demo from the serato website... I couldn't use it as a standalone player! the only feature available is the mediabase :@

Do I need the VCI-300 to try the itch demo??? That's weird, isn't it?

On August 29, 2008, Gyro commented...
Joe: As any other DJ software (Torq, SSL, Traktor Scratch) there is no "demo" mode. You need to have a dongle (in this case, the VCI-300 or NS7 soundcard) to have full access to all of the features.

On August 29, 2008, TheMatic1 commented...
That's why I like FS2 (Final Scratch 2)
(Firewire-Midi-Open source)
It is only limited by your imagination. You can do pretty much whatever you can think of.
If Serato implemented these things they would "own" the market.
But "the money" is in making a stable but "limited" product, & incrementally rolling out new features so that consumers will constantly updateupgrade.(mo' money,mo' money!!!;)

In my opinion, Serato is the most popular but extremely limited and popularity doesn't neccesary mean "the best". (e.g. iPhone)

My 2 Cents

On August 30, 2008, Gyro commented...
@ TheMatic1: I agree, but unfortunately, software development costs a lot to companies, and as soon as it hits the shelves somebody finds a way to crack it and distribute it on p2p websites. That's why they have to sell their software with their proprietary soundcard so this acts as a dongle, and this way they make sure that they will actually make money out of all this work. I agree that SSL and Itch are very limited in the fact that they don't have any FX, no loop sampler or anything fancy but they do what it's supposed to: emulate vinyl and they do it extremely well. Hats off for that.

On August 30, 2008, SpAzZ commented...
:hmm: Sounds like the Tech 1200, Pio CDJ1000 and Rane TTM-56. All three are very basic yet considered rock solid industry standards.

On August 30, 2008, DJ X Trodinaire commented...
yeah the 1200s are sooooo outdated like serato :D

word for the day is "Stable"

hi im new!

On August 31, 2008, Aux84 commented...
i love traktor scratch way better then serato ;)

On September 1, 2008, tim tempest commented...
Ive pored over the catalogue some more...
I like my mixers to have send at returns, but can live without. A BIG minus point tho for not having even one dial that can be used to control an effect. Am I wrong? For it not to have any freely assignable dials seems a bit short sited.

tim

On September 1, 2008, indeed commented...
in think quadscratch is as good an stable as serato!

On September 2, 2008, test commented...
test

On September 2, 2008, Charles Akira Ono aka Chuck commented...
Gizmo, yea you got me...apologies for the delay.
I just didn't have any extras, but will have one ready shortly.
As for the email, I haven't forgotten, my boss gets back this week, so I'll get back to you on that.
Again apologies on the delay.
Regards

Chuck
Vestax Corporation

On September 2, 2008, djspecial-ed commented...
"psh, try five years. industry leading djs, like dj khaled and lil wayne, are already moving on to better stuff, like new things called synthasizers"


new?! Man, synths have been used way before your mama was wiping squished peas remnants off your baby bottom behind.

On September 2, 2008, DEEP commented...
i think itch should be called serarot itchy since their other product is called serarot scratchy. maybe can change that in the future. thanks :love:

On September 2, 2008, afrofrench commented...
I just finished reading a thread that was text too long: ITCH on Strachlive forum and I can't get over why people have such beef with ITCH.

On September 2, 2008, afrofrench commented...
*way, not text

On September 4, 2008, jayo commented...
I must say I was dismissive of the VCI-300 to a point (due to prior experience with the VCI-100) but once I got to lay my hands on one at the expo my feelings quickly changed. Like the Axledental Dj mentioned I to almost bought one while I was in AC but held off knowing if I waited I could grab one cheaper.. (But I am still buying one)

Even though Itch is very limited to me from being used to using Torq, (now this is not to get into a Torq/SSL debate, I am just used to having the extra effects and the sampler in Torq for my radio show drops) but with saying that Itch from the time I had to play with it seems very user friendly and the way they have implemented everything to be easily controlled by the VCI-300 is a god send.. (meaning unless you need to search for a track by typing it you will never need to use your mouse or keyboard at all) Which is really what many dj's have been looking for. I am looking for this to be a perfect option for me to take out for a last minute gig, or to a gig where the booth space is tight. Will I still bounce back and forth between this and tables, (most likely but one never knows), but for my home studio, I do plan on using this plugged into an open channel of my zero 4 so I can run Torq on one mac and this on the other mac to basically have 4 decks.

I to don't know why some are dismissing this unit or itch in general. For the guys that where at the Expo, they can attest to the fact that pretty much everyone was using serato in some sort of way, and even companies like denon and pioneer were featuring the fact that some of their players play well with serato even at the expense of there own software. (pcdj reflex and pioneers pc software)



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